Joe Fresh

I recently found some good deals at Joe Fresh at Superstore, while back to school shopping for my children. Their clearance racks had many summer deals on sale. I scored several boys and girls shirts for $1.94/ea. I also bought sleepers, flip flops, shoes, fall jacket and windbreaker. The windbreaker was regular $19.00 regular price (I know, because I had bought one for my son) and had been reduced to $4.94.

I like Joe Fresh clothing not only for the price but the styles. They're hip, fun and trendy, but not too trendy that the clothes can't be worn the following season. If you get a chance, check out Joe Fresh. You also receive PC Points for shopping at Joe, which can be redeemed at Joe for even greater savings, or for anything else in Loblaws and their company of stores including Superstore and No Frills.

Happy Shopping!!

Building consumer loyalty through rewards programs

Rewards programs is a marketing tool businesses employ to build customer loyalty. Programs such as Optimum at Shoppers Drug Mart, Air Miles, Aeroplan, Cineplex Odeon's Scene, and Petro Canada's Petro-Points are all designed to get you, the consumer shopping at specific locations.

Rewards vary from one program to another. Air Miles offers free flights along with gift cards, gift certificates and merchandise. With enough points collected, Optimum offers money off of purchases at Shoppers Drug Mart. Petro-Points offers merchandise, savings on fuel and discounts on your CAA membership, Scene offers free movies, free concessions and free iTunes.

Reality is you can't join every program, however by being passionate about a few, avid collectors have travelled and received merchandise they wouldn't normally obtain for themselves. In the last year, I have received groceries, clothes, movie nights out, money off purchases, discounted fuel and car washes, all without taking out a penny.

When businesses realize they are building loyalty, they are apt to giving customers better service and selection. In the end, both retailers and consumers win.

Happy Shopping!!